The Storytelling Difference
“He who tells the stories, rules the world.” Hopi Proverb
Our brains are structured for story — narrative is the process that determines how humans remember, communicate, decide, and make sense of our lives.
And nowhere is that more apparent than in the world of business.
An article published in the Harvard Business Review quotes author and business leader Nick Morgan as saying that business leaders "won't be heard unless they're telling stories." Forbes touts the importance of business storytelling and states that it should be "a crucial part of your operations." CEO Magazine chimes in by identifying the inspirational power of storytelling as "the secret sauce to any business."
Whether you’re an aspiring titan of industry or just looking to refresh your career prospects, it’s not hard to see that storytelling is a key element in your success.
And yet, the moment we show up to a board presentation or job interview?
The power of story goes straight out the window — and we default to the “safe” path of providing facts, explaining the logic, describing the process, or reciting our entire career history… in chronological order.
If you’re here, it’s because you know there’s a better way.
The time has come to take control of your career, and get your story working for you.
Our Story-Driven Career Coaching Methodology
EXCAVATE
All lasting change must begin with an honest self-reflection. With an initial deep dive into your “experience”, your career coach will help you tap the source of your true authority and uncover loads of raw storytelling material, while helping you achieve the right mindset for success and self-confidence.
REFINE
Next, we’ll start to put words to your strengths, strategies, and unique point of view as we sift through your raw material for meanings and takeaways. Your career coach will work with you to develop fresh perspective and connect new dots that will help you articulate your beliefs and values in a new and powerful way.
POLISH
Knowing how to structure your stories to keep them concise and easy to share is essential to effective career storytelling. Your career coach will provide you with a range of practical tools and frameworks and work with you to translate your experience into simple, short and shareable stories that position you effectively in a business context.
DELIVER
How you weave your stories into conversations or presentations can make all the difference to how your story is received and whether it helps (or hinders!) your career goals. Your career coach will help you avoid common delivery pitfalls and learn to tell 2-way stories that hook attention, build trust and demonstrate authenticity.
ENCHANT
With the help of specific language, tools, and techniques, you’ll develop the ability to keep your audience engaged in your stories from beginning to end. Your career coach will work with you to activate your audience’s imagination and create “the lean-in” effect from colleagues, bosses and employees.
INSPIRE
Finally, we’ll look at how your stories can succeed in moving your audience beyond interest and into ACTION. Whether you’re looking to get promoted, switch roles, or start something new, your career coach will work with you to adapt and position your stories for the most important context so you can get the YES you’ve been dreaming of.